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Digital Media for Health Outcomes, English
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This Course Includes
coursera
4.8 (43 reviews )
16 hours 
english
Online - Self Paced
course
Yale University
About Digital Media for Health Outcomes, English
The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators. Yale is thrilled to offer this course fully translated in: Arabic - https://www.coursera.org/learn/digital-media-health-outcomes-ar French - https://www.coursera.org/learn/digital-media-health-outcomes-fr Spanish - https://www.coursera.org/learn/digital-media-health-outcomes-es Indonesian - https://www.coursera.org/learn/digital-media-health-outcomes-id Portuguese - https://www.coursera.org/learn/digital-media-health-outcomes-pt Chinese - https://www.coursera.org/learn/digital-media-health-outcomes-zh-cn Russian - https://www.coursera.org/learn/digital-media-health-outcomes-ru Swahili - https://www.coursera.org/learn/digital-media-health-outcomes-sw
What You Will Learn?
- Behavioral Insights as a Foundation Crafting Your Communication Strategy Designing for Context - Messaging & Creative That Resonates Tactics for Digital Media and Campaign Implementation Metrics that Matter: Understanding Impact.