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Digital Transformation Playbook for Government
Professional Certificate programs are series of courses designed by industry leaders and top universities to build and enhance critical professional skills needed to succeed in todays most in-demand fields.
Free

This Course Includes
edx
0 (0 reviews )
4 months at 2 - 3 hours per week
english
Online - Self Paced
professional certificate
The University of Maryland College Park
About Digital Transformation Playbook for Government
UMD and USMx's Digital Transformation Playbook for Government Professional Certificate
Digital Transformation Strategy: Discovering and Reaching New Markets
Digital Transformation Execution: Delivering Business Agility from Capabilities to DevOps
Applying the Digital Playbook in Government: Industry-based Scenarios for Achieving Adoption and Growth in Government
Job Outlook
What You Will Learn?
- Digital Marketing, establish the customer journey and build a data-driven strategy to build your marketing and sales funnel with verifiable results across multiple digital channels..
- Digital Transformation Strategy, establish clear goals, principles, and projects priorities to create a roadmap that empowers your people to help lead change..
- Business Agility, organize to deliver “at the speed of relevance” and with limited waste..
- Growth Hacking, create cross-functional teams with digital marketing at its core to adapt your products and services to reach new and existing audiences in powerful new ways..
- Digital Transformation Envisioning, discover where you are and what you need to change to compete in a post-COVID economy..