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Digital Transformation Playbook for Government

Professional Certificate programs are series of courses designed by industry leaders and top universities to build and enhance critical professional skills needed to succeed in todays most in-demand fields.

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Free

This Course Includes

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  • icon4 months at 2 - 3 hours per week
  • iconenglish
  • iconOnline - Self Paced
  • iconprofessional certificate
  • iconThe University of Maryland College Park

About Digital Transformation Playbook for Government

UMD and USMx's Digital Transformation Playbook for Government Professional Certificate

Digital Transformation Strategy: Discovering and Reaching New Markets

Digital Transformation Execution: Delivering Business Agility from Capabilities to DevOps

Applying the Digital Playbook in Government: Industry-based Scenarios for Achieving Adoption and Growth in Government

Job Outlook

What You Will Learn?

  • Digital Marketing, establish the customer journey and build a data-driven strategy to build your marketing and sales funnel with verifiable results across multiple digital channels..
  • Digital Transformation Strategy, establish clear goals, principles, and projects priorities to create a roadmap that empowers your people to help lead change..
  • Business Agility, organize to deliver “at the speed of relevance” and with limited waste..
  • Growth Hacking, create cross-functional teams with digital marketing at its core to adapt your products and services to reach new and existing audiences in powerful new ways..
  • Digital Transformation Envisioning, discover where you are and what you need to change to compete in a post-COVID economy..