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Diploma Course in Business Management and Entrepreneurship
Enhance your skills and become a strong and successful Leader!
This Course Includes
udemy
4.3 (569 reviews )
8h 5m 
english
Online - Self Paced
professional certificate
Udemy
About Diploma Course in Business Management and Entrepreneurship
Are you someone who wants to join management in the corporate world?
Are you someone who wants to be an entrepreneur
If the answer to these questions is a yes, then you’ve landed on the right place
Enhance your skills in Management and Entrepreneurship.
Section 1: Design Thinking and Creativity for Innovation
Meaning and Importance
Empathise
Define the Problem Statement
Idea generation and Brainstorming
Protype and Test
Case-study
Section 2: Business Acumen
Meaning and Importance
Common terminologies
Common KPIs
Business Model Canvas
Case-study
Section 3: Sales and Service Excellence
GUEST Model
Gain Attention
Understand Needs
Explain about the Product/Service
Suggest and Objection Handling
Thank you
Section 4: Digital Marketing
Introduction
Search Engine Optimization (SEO)
How Search Engine works
What a website is made of!
Keyword Research
On-page and Off-page Optimization
Email marketing
Email marketing System
LinkedIn Profile Optimization
Increase your Reach on LinkedIn
Online Advertisements
Google Ads - Search Engines
Web Analytics
Google Analytics
Section 5: Point of Sale (POS)
Meaning
Case-study
Section 6: Legal
Common Terminologies
Section 7: Business Analysis Techniques
SWOT Analysis
PESTLE Analysis
Section 8: Buying and Merchandising
Principles of Merchandising
Section 9: Pricing
Pricing Methods
Section 10: People Management
Functions of HRM
Assessment Tests
In-Person Interviews
Common Hiring Biases
ADDIE Model in Training
Performance Management System
What should we assess?
Key Characteristics
SMART goal setting
KRAs and KPIs
Behaviourally Anchored Rating Scales (BARS)
Multi-Source Appraisal
Force Distribution/Bell Curve
Assessment Development Centre (ADC)
Balances Score Card (BSC)
Psychological and Psychometric tests
Giving constructive feedbacks
Managing Teams
ESOPs
Section 11: Process Improvement
Lean vs. Six Sigma vs. Lean Six Sigma
5S example
Case study
Case study
Case study
Section 12: Email etiquettes
Email etiquettes
Section 13: Technology
MS Excel
Overview Power BI
Google Drive
Google Forms
Data Science
Section 14: Retail Industry
Meaning
Story of Retail
Common formats
Key players
6 Ps of Retail
Functions/Departments in Retail
Section 15: Luxury Brand Management
Tips applied by Luxury Brands
Section 16: Leadership Quotient (LQ)
Self-Assessment and common myths
Conflict Management
Assertive Communication techniques
Change Management
Section 17: Presentation
Elevator Pitch
Case-study
Tips for Pitch Deck
Demo-Canva
If that interests you, then let us start this beautiful and fun-filled management and entrepreneurial journey!!
What You Will Learn?
- Get Diploma Certificate in Management and Entrepreneurship .
- Apply systematic process for Creativity and Innovations .
- Improve your understanding of Business KPIs .
- Apply various Sales and Service techniques .
- Understand the common trends in Digital Marketing .
- Apply Market analysis techniques .
- Learn the nuances of People management .
- Improve Technical understanding .
- Explain common Legal terminologies .
- Improve business communication .
- Improve Leadership Quotient for better productivity .
- Understand Retail industry .
- Prepare Pitch Deck Show moreShow less.