Diploma Course in Retail Management

About Diploma Course in Retail Management

Are you someone who wants to join the retail industry?

Are you someone who wants to be a retail entrepreneur?

Or anyone who wants to know more about this interesting industry?

If the answer to all these questions is a yes, then you’ve landed on the right place

Retail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store. This course is suitable for all - Operation, Sales, VM, HR, Logistics if you want to enter in Retail domain.

Section 1: Retail Industry Overview

1. Meaning

Explain the meaning and importance of Retail

Differentiate between Customer and Consumer

2. Story of Retail

Describe the evolution of Retail

Differentiate between Organised and Unorganised Retail

Explain the key characteristics of Organised Retail

Explain the key characteristics of Unorganised Retail

3. Common Formats

Describe the common formats in Retail industry

4. Key Players

List the key players

5. 6 Ps of Retail

Explain the meaning and importance of 6Ps of Retail

6. Functions/Departments in Retail

Explain the key functions/departments in retail.

7. Career opportunities in Retail industry

List the key profiles in the retail industry

Explain the key skills required to perform these roles

Section 2: Pricing

1. Pricing Methods

Explain the meaning and importance of various pricing methods

2. Price elasticity

Describe the meaning of price elasticity of demand

Explain the significance of Price elasticity

Calculate the price elasticity

3. Survey - Willingness to pay

Take feedback on price worth

Explain the preferred Price points

Section 3: Supply Chain Management

1. Is Supply Chain that simple?

Explain that supply chain in the practical situation can be complicated

Understand the practical scenario of a complicated supply chain

Section 4: Buying and Merchandising

1. Principles of Merchandising

Explain the various principles to consider in merchandising

Section 5: Barcodes

1. Meaning

Explain the meaning and importance of Barcodes

2. Common types

Explain the common types of Barcodes

3. What is GTIN

Illustrate the reason behind forming GTIN

Explain the meaning and importance of GTIN

Explain common standards in GTIN

4. How to generate Barcodes

Generate barcodes for the products

Section 6: Sales and Service Excellence

1. Touchpoints

Explain the meaning of touchpoints

Describe the key categories of Touchpoints

List the various touchpoints

2. Moment of Truth

Describe the meaning of Moment of Truth

Explain the importance of knowing the Moment of Truth

Describe the key categories of Moment of Truths

3. GUEST Model

Explain the GUEST model of Sales and Service Excellence

Describe the stages in the GUEST model

4. Gain Attention

Prepare to gain the attention of the customers

Describe the types of greeting approaches

Apply the appropriate greeting approach to gain attention

Apply tactics to gain the attention of the customers

5. Understand Needs

Inculcate the importance of understanding the correct customer needs

Avoid biases in understanding needs

Explain the techniques of getting the maximum information from the customers

Differentiate between open-ended and closed-ended questions

Ask appropriate questions

6. Explain about the Product/Service

Explain the FABing technique to get the maximum sales

Apply the FABing technique

Explain the Do's and Don'ts in product/service presentation

7. Suggest and Objection Handling

Suggest other products/services

Explain the meaning and importance of cross-selling and up-selling

Apply cross-selling and up-selling to boost sales

Explain key rules of upselling

Explain feel-felt-found strategy in objection handling

Describe do's and don't of objection handling

Handle the objections of the customers

8. Thank you

Leave a good impression on the customers

Differentiate between Customer Service and Customer Experience

Explain the preferred style between Customer Service and Customer Experience

Section 7: Digital Marketing

1. Introduction

Explain the meaning of Digital Marketing

Differentiate between Digital marketing and Traditional marketing

Explain why Digital marketing is better than Traditional marketing

List the key modules

2. Search Engine Optimisation (SEO) - Introduction

Explain the meaning of Search Engine

List various Search Engines

Explain the meaning and importance of Search Engine Optimization (SEO)

List the pros and cons of SEO

Explain the requirements for Website

Describe web hosting, domain name and website builder

3. How Search Engine works

Explain how Search Engine works

4. What a website is made of!

Describe the technical aspects of a website - HTML, CSS, JS

5. Keyword research

Describe the SEO process

Explain keyword research

Explain the importance of finding right keywords

Describe various types of keywords

Find right keywords

6. On-page and Off-page Optimization

Explain on-page and off-page optimization

Describe various strategies for on-page and off-page optimization

Do on-page and off-page optimzations

Differentiate between black hat SEO and ethical SEO

7. Email marketing

Explain the meaning and importance of email marketing

Describe the history of emails and email marketing

Explain the advantages of email marketing

8. Email marketing system

Explain the marketing funnel

Explain the need of using email marketing system

List key Email marketing systems

Describe the key steps in email marketing

Improve email content

List the key tips for building email list

Describe key KPIs

9. LinkedIn Profile Optimixation

Explain the importance of LinkedIn Profile Optmization

Do optimzation on LinkedIn

10. Increase your Reach on LinkedIn

Apply various tactics to increase the reach on LinkedIn

11. Online Advertisements

Explain the advantages and disadvantages of online advertisements

Describe PPC and SEM

Differentiate among SEO, PPC and SEM

12. Google Ads - Search Engines

Explain the key steps

Do SEM through Google Ads

Describe the common terminologies

13. Web Analytics

Explain the meaning and importance of Web Analytics

Describe who web analytics work

Describe the common reports

Understand the common KPIs of Digital Marketing

14. Google Analytics

Describe the advantages of Google Analytics

Analyse the performance on Google Analytics

Section 8: Visual Merchandising

1. Meaning and Importance

Explain the meaning of Visual Merchandising

Describe the importance and some fun facts in Visual Merchandising

Explain the importance of 5 senses in Visual merchandising

2. Key elements

Explain the key elements

3. Store Exteriors and Store Interiors

Describe the meaning of Store Exteriors and Store Interiors

Explain the meaning and importance of store facade and window display

Apply tactics to improve the sales

4. Store Layouts

Describe the meaning of Store Layouts

Explain various types of Store Layouts

5. Fixtures

Describe the meaning of Fixtures

Explain various types of Fixtures and their usage

6. Product Presentation/Merchandise Arrangement

Describe the meaning of Product presentation/merchandise arrangements

Apply the tips to improve the presentation

Apply the tips to reduce the wastage

7. Signages

Describe the meaning of Signages

Explain the types of signages

Apply the tactics to improve the sales

8. Planogram

Describe the meaning of Planogram

Explain the importance of Planogram

9. Popular Tips and Tricks

Explain the colour wheel and impact of colours

Describe various colour schemes

Explain the meaning and importance of color blocking

Explain the meaning and importance of endcaps

Explain the meaning and importance of Pyramid principle

Apply the popular tips and tricks in Visual merchandising

10. Casestudy

Casestudy

Section 9: Point of Sale (POS)

1. Meaning

Describe the meaning of Point of Sale (POS)

Explain the importance of Point of Sale (POS)

2. Casestudy

Casestudy

Section 10: Business Acumen

1. Meaning and Importance

Explain the meaning of Business Acumen

Describe the imporance of Business Acumen

2. Common Terminologies

Explain the common terminologies such as Revenue, COGS, Gross Sale, Net Sale, EDITDA, Margin, Markup etc

3. Common KPIs

Calculate walkin, conversion, ATV, ABS, ASP, Like-to-Like, Sell through, Inventory Turn over ratio

Explain impact of cross-selling and up-selling on Sales KPIs

4. Business Model Canvas

Explain the meaning and importance of Business Model Canvas

Describe the key elements of Business Model Canvas

5. Casestudy

Casestudy

Section 11: Business Analysis Techniques

1. SWOT Analysis

Explain the meaning and importance of SWOT Analysis

Do SWOT Analysis

2. Pestle Analysis

Explain the meaning and importance of PESTLE Analysis

Do PESTLE Analysis

Section 12: Design Thinking and Creativity for Innovations

1. Meaning and Importance

Explain the meaning and importance of Design Thinking

List of some companies which are known for Design Thinking

Explain the difference in creativity, invention and innovation

Describe the importance of Design thinking for the companies and individuals

Explain the steps in Design Thinking

2. Empathise

Describe the importance of Empathy in problem solving

Draw the empathy map

Empathise with the audience

3. Define the problem statement

Describe the importance of writing a formal Problem statement

Explain 5Ws and 2Hs, 5 Whys, Fish bone diagram

Write "How might we" questions

Apply the tips to write Problem statement

4. Idea generation and brainstorming

Explain the meaning of Brainstorming

Describe the key principles of Brainstorming

Apply SCAMPER technique for generating more ideas

5. Prototype and test

Explain the meaning and importance of Prototype and Testing

Differentiate between Prototype and Test stage

Explain the key principles

Generate prototype and test the products

6. Case study

Casestudy

Section 13: People Management

1. What is Human Resource Management

Describe the meaning of Human Resource Management

Explain the importance of People element

Explain whether it is an art or a science

2. Evolution

Describe the evolutioon of Human resource management

Explain the key characteristics of each era

Differentiate between Personnel management and Human resource management

3. Functions of HRM

List the various functions in People management

Explain the meaning and importance of these functions

4. Competency based Job analysis

Describe competency

Explain the key elements of competency

Describe competency based job analysis

5. Assessment Tests

Explain different types of assessment tests.

Describe different methods that are used for assessment to assess psychological attributes.

6. In-person Interview

Differentiate between structured and unstructured interviews

Apply STAR technique in in-person interviews

7. Common hiring biases

Explain common hiring biases

Analyse the mistakes

Learn ways to minimize hiring biasness

8. ADDIE Model in Training

Explain the meaning and importance of Instructional Systems Design

Explain the ADDIE model of Training

Describe the various stages in ADDIE Model

9. Performance Management Meaning

Explain the meaning of Performance management system

Decribe the key stages in Performance management

10. What should we assess?

Explain what should be assessed in the employees - Traits/ Competencies/Results

11. Key characteristics

Explain the key characteristices of an effective Performance Management System

Describe the difference between Traditional performance management and Everyday performance management

12. SMART goal setting

Explain the meaning of SMART goal setting

Design SMART goal setting

13. KRAs and KPIs

Explain the meaning of KRAs and KPIs

Design KRAs and KPIs

14. Multi-Source Appraisal

Explain the meaning of Multi-Source appriasal

Describe the advantages and disadvantages

Design multi-source appraisal

15. Psychological and Psychometric tests

Explain the meaning of Pschological and Psychometric tests

Describe the advantages and disadvantages

16. Giving constructive feedbacks

Explain the importance of giving effective feedbacks

Apply the STAR Technique for sharing feedback

14. Maslow's hierarchy of needs

Describe Maslow's hierarchy of needs

Apply tips for employee engagement

15. Personality types - DISC model

Describe DISC model

Mold style as per the audience

16. Managing Team - Belbin Team roles

Explain the Belbin team roles

Identify the personality type

Mold the style as per audience

Section 14: Process Improvement

1. Lean vs. Six-Sigma vs. Lean Six Sigma

Explain Lean, Six-Sigma, Lean Six-Sigma quality control methods

Describe the key principles of Lean

Explain different types of wastes

Describe the steps in Six-Sigma

2. 5S methodology

Describe 5S methodology

3. Case-study

Casestudy

4. Unmanaged Inventory

Casestudy

Section 15: Communication and Communication skills

1. Elements

Explain the meaning of Communication and Communication skills

Differentiate between Communication and Communication skills

List common barriers

Explain the elements of communication

Explain the contribution of different elements in communication

2. 7 Cs of Communication

Explain the 7 Cs of communication

Analyse the common mistakes in communication

Section 16: Email etiquettes

1. Email etiquettes

Apply the do's and don'ts of writing proper emails.

Apply 7 Cs of communication in emails

Section 17: Technology

1. MS Excel

Use the common features of MS Excel.

2. Overview PowerBI

Get an overview of PowerBI

3. Google Drive

Use Google drive for managing files

4. Google Form

Use Google forms for surveys, quizzes etc

5. Data Science

Explain the meaning and importance of Data Science

Describe the applications

6. Latest technologies

Explain the common trends of technology in Retail

Section 18: Luxury Brand Management

1. Tips applied by Luxury Brands

Analyse the tips applied by Luxury Brands

Apply the tips in your brand

Section 19: Legal

1. Common Legal Terminologies

Explain the commonly used legal terminologies

Section 20: Leadership Quotient (LQ)

1. Self-Assessment and common myths

Self-assessment on Leadership Quotient (LQ)

Burst common myths on Leadership

Explain the meaning of Leaders and Leadership skills

2. Conflict Management

Explain the meaning and importance of Conflict management

Describe common styles in conflict management

Analyse the importance of the preferred style

3. Self-Assessment - Assertive

Self-assessment on Assertive style of communication

4. Assertive Communication techniques

Explain the common assertive communication techniques

Apply Assertive communication techniques

5. Change Management

Explain the ADKAR model of change

Describe the stages and importance of the stages

Apply ADKAR model

Section 21: Interesting facts

Interesting facts

Section 22: Project

Detailed Project