Business & Management Basics
Fundamental principles and concepts
DoaneX: Marketing - Delivering the Value Proposition
Examine the process of branding and its relationship to value creation.
radio_button_checkededX Subscription
₹10,634/yr
₹12,51015% OFF
Get this course and thousands more with a edX Subscription subscription.
radio_button_uncheckedIndividual Course
₹123670
Keep the course forever with lifetime access and receive a certificate.
TeamsBilled annually • 14-day free trial
₹28,072
EnterpriseFor organizations with 50+ learners
Custom Pricing
Why choose Essentials (Small Teams)?
verifiedGet this course for free with the Coursera Plus subscription.
✓ Compare courses before making a decision
Check Latest Price →Price may vary. Check latest price on provider site.
Course Insight
Suitable for beginner learners. This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.
Beginner FriendlySelf-Paced Learning
SKILLS TO
MASTER
Practical ApplicationTrending
Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Business & Management.
Quick Facts
Below sections are verified from last major sync. For real-time updates and today's latest lectures, Check official page here.
What You’ll Learn
- By the end of this course the learner will be able to: ● Explain branding and value creation ● Identify how to capture and deliver value ● Discuss integrated marketing and value communication.
See side-by-side differences in what you’ll learn
Description
In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. One important aspect of this is developing and communicating a clear value proposition. This course takes a close look at the process of branding and its relationship to value creation. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. Pricing strategies along with a look at social responsibility will also be considered and evaluated by the learners.
See how this course compares with alternatives
FAQs
Top Alternatives
Highly-rated courses worth your attention
