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Ecommerce SEO Master Class for Shopify stores 2021
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This Course Includes
skillshare
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5 hours 35 minutes 
english
Online - Self Paced
course
SkillShare
About Ecommerce SEO Master Class for Shopify stores 2021
Introduction
What Is SEO and Why You Should Even Care
The SEO Workflow Skillshare
Creating Your Competitor List
What Is SERP and Where You Should Rank in There
What Are SERP Attributes and Again Why Should You Care!
What Are the Different Search Intent
How Google Search Results Vary Depending of the Search Intent
How Google Algorithm Works
What Are Keywords and How to Use Them
What Is the Difference Between Long Tail Keywords and Keywords
What Are Semantically Related Keywords
The Sales Funnel and How to Reflected in Your Work
Keyword Variants How to Find Them
How to Create Our List of Keywords and Semantically Related Keywords (Bonus Lecture)
How to Evaluate Your Keywords
Finalizing Your Keyword List
Real Example
On Page Optimization What Does This Means
What Is Website Architecture and Why Is It Important
How to Organize Your Store Architecture
Website Speed and Why It Is Important
How to increase your CTR on google
How to Organize Your Site Navigation Skillshare
How to Optimize Your Home Page How to Optimize Your Home Page
How to Optimize Your Collection Pages
How to Optimize Your Product Pages
How Shopify URL Structure Is Build and Is It Bad
How to Fix Duplicated Content Issues
Use Internal Links to Boost Your Product and Category Pages
What Is Link Building and Why It Is Important
Link Building Method 1: Resource Pages
Link Building Method 2: Broken Links
Link Building Method 3: Partnering With Influencers
What Is Content Marketing and Why Is It Important
How to Pick Up the Topics of Your Blog Posts
How to Write Your Blog Posts
Best Tips for Blog Post Writing
Ways to Promote Your Content
SEO Technical Audit
Manual Audit Checklist
Over optimization
What You Will Learn?
- The Ultimate Guide to Master SEO for eCommerce stores. .
- SEO is a long-term procedure, that needs time and effort but it is totally worth it BECAUSE has the highest return on investment compared to any other eCommerce marketing strategies!.
- The soonest you start to work on your SEO the better!.
- Now let's see what are the things you will learn thru this course:.
- How to do your keyword research, what tools and platforms to use, and most importantly how to evaluate these keywords and choose between them!.
- Then we will move to your store, to do our on-site optimization.Here we will explore:- How to structure your store and collections- How to optimize your store different pages: what keywords to include and where- How to optimize your store to run fast both on mobile and desktop- How to link between your different store pages in a way that suits your customers and google robots at the same time- How to deal with Shopify's disadvantage when it comes to SEO optimization, what are the things you must fix, and how to fix them .
- Then we will move to the off-site optimization and this will include:- How to work on your backlinks profile: This means how you get other websites to link back to your store which makes google trust your store more!- What are the different backlinks building strategies and how to adapt to each one of them!.
- Then we will explore what is content marketing and how to use it to increase your store traffic and your brand awareness!.
- We will cover, everything related to this starting with how to pick your topics, how to write your posts, how to write their tiles, and what are the best tips to create content that will keep your audience engaged and lead them to your products!And our job is not finished yet, in this course you will learn as well, how to perform a manual and technical SEO audit to your store so you know where do you stand and what are the things you should start fixing.All of this and a lot more will be discussed in this course!.
- Reference Sheet link.