Business & Management Basics
Fundamental principles and concepts
edX: Try It: Marketing Funnels
This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
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Course Insight
Suitable for beginner learners. This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.
Beginner FriendlySelf-Paced Learning
SKILLS TO
MASTER
Practical ApplicationTrending
Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Business & Management.
Quick Facts
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What You’ll Learn
Marketers utilize a marketing funnel framework to visualize the process that customers go through when making a purchase. A marketing funnel is also used to choose channels and develop messages for marketing materials that:
Introduce the product or service to the customer
Explain to the customer how it solves a problem
Answer questions about the product or service
Entice the customer to purchase the product or service
Sharing the right materials with a customer at the right point in a marketing funnel can influence their purchasing decision by showing how it adds value to their life. Learn how to develop your own marketing funnel and use it to make decisions on what marketing channels to utilize and messages to create.
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Outcomes
- How to articulate what marketing funnels are .
- How to identify and navigate the steps involved in marketing funnels.
- How to identify where customers are in the marketing funnel.
- How to determine the types of marketing channels to use.
- How to choose what messages to use.
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