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Find, attract, and work with your ideal client: build your Customer Profile
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This Course Includes
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57 minutes 
english
Online - Self Paced
course
SkillShare
About Find, attract, and work with your ideal client: build your Customer Profile
Course introduction
Who is it for
What to expect
Why me
Pre Game
Why build a customer profile
Who are your worst clients
Nobody wants to buy your product
Jargon removal (worksheet with project)
Wants and needs intro
What your clients want (worksheet with project)
What your clients need (worksheet with project)
What your clients fear (worksheet with project)
Bringing it all together (worksheet with project)
Customer Journey intro
Before you enter the room (worksheet with project)
While you are in the room (worksheet with project)
After you left the room (worksheet with project)
Final project intro
Customer profile (worksheet with project)
How to use it (worksheet with project)
Conclusion
What You Will Learn?
- When you talk about Customer Profile's, you will hear a lot about the demographics of a customer: location, age, job, marital status, and even buying patterns and pressures..
- Yet you also hear about how buying is, ultimately, an emotional decision. .
- So shouldn't we be working with those emotions when we build our Customer Profiles?.
- When I work on a customer profile, I think about it as Customer Context: the context in which they live, work, and most importantly: make decisions. .
- A profile is about understanding of how clients operate, how they think, what their priorities are, what matters to them personally: the entirety of their preferences and choices. .
- Build a customer persona based on behaviours and preferences, and you will connect with your clients on a deeper and more significant level. .
- With the activities you perform in this course, you will immediately recognize the new language you are able to use, and how much more closely you are connecting to your clients because of it. While you build your customer profile, you are also deciding how to talk to and target those customers. At the end of the this course you will be able to .
- Worksheets.
- Throughout the course I reference worksheets to perform exercises. You will find all the worksheets connected to the Class Project. .