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From Likes to Leads: Interact with Customers Online
This course is part of Google Digital Marketing & E-commerce Professional Certificate
Free
This Course Includes
coursera
4.8 (2.6K reviews )
28 hours (approximately) 
english
Online - Self Paced
course
Google
About From Likes to Leads: Interact with Customers Online
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Google
What You Will Learn?
- Define social media marketing and describe its purpose.
- Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising.
- Define the goals of a social media campaign.
- Write, design, and repurpose engaging content for social media.