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Google Ads For Beginners 2023 - Step By Step Process
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About Google Ads For Beginners 2023 - Step By Step Process
The Ultimate Google Ads Class For Beginners
What We're Going To Cover In This Section
What is Google Ads?
Where Do Google Ads Appear?
Google Account Hierarchy
Setting Up Your First Google Ads Account
Location Targeting
Budgets and Selecting Your Bidding Strategy
Setting Up Billing
What We're Going To Cover In This Section
What Is A Keyword & Understanding The Intent Behind One
How To Find Keywords To Target - Related Website URL
How To Find Keywords To Target - Keyword Planner
How To Find Keywords To Target - SEMRush
How To Organise Your Keywords By Themes
Everything You Need To Know About Keyword Match Types
How To Add Match Types To Your Keywords Like A Pro
The Importance Of Negative Keywords How To Add Them To Your Account
What We're Going To Cover In This Section
The Evolution Of How Ads Appear In Google
Best Practices for Writing Killer Ad Text
How To Create Your First Google Ad
Ad Rotation - Everything You Need To Know
Ad Schedule - How To Select The Days & Times You Want Your Ads To Show
What We're Going To Cover In This Section
Target CPA
Target ROAS
Maximize Clicks
Maximize Conversions
Target Impression Share
Manual CPC & Enhanced CPC
What We're Going To Cover In This Section
Understanding Quality Score
The 4 Components That Make Up Quality Score
Understanding Ad Rank and How It Is Calculated
How Google Determines How Much You Pay Per Click
When You Can Ignore Low Quality Scores (and when you can't)
What We're Going To Cover In This Section
What Are Ad Extensions & The Benefits Of Using Them
The Different Types Of Ad Extensions You Can Use
How To Add Sitelink Extensions To Your Ads
How To Add Callout Extensions To Your Ads
How To Add Call Extensions To Your Ads
How To Add Location Extensions To Your Ads
Things To Bear In Mind When Using Ad Extensions
What We're Going To Cover In This Section
Understanding The Basics Of Conversion Tracking & Its Benefits
The Two Main Types Of Conversions You Can Use
How To Set Up Conversion Tracking For Form Submissions
How To Set Up Conversion Tracking For Phone Calls
What We're Going To Cover In This Section
Optimising Your Ads Based On Keyword Data
Optimising Your Ads Based On Ad Data
Optimising Your Ads Based On Devices
Optimising Your Ads Based On Specific Times & Days
Conclusion, Goodbye For Now...
What You Will Learn?
- Are you looking for a Google Ads class that shows you EXACTLY how to set up and run profitable Google ads?Great, you’re in the right place.I don’t just talk the talk; I actually walk the walk and live it too. In this class, you’ll be able to watch me in real-time as I show you EXACTLY how I set up and run profitable Google ads.Instead of just giving you the theory and then leaving it up to you to figure it all out, you can also watch over my shoulder and see how to implement everything I’m teaching. Making the class and everything you learn super actionable for those who wish to execute it all.This stuff is SUPER powerful.The process I follow throughout the class is the SAME process I use when setting up and creating ads for my clients websites, so you can be confident what you’re learning is indeed used in the real world and does actually work.I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal..
- What you’ll learn by taking this Google Ads class:.
- Learn How To Set Up Your First Google Ad From Scratch.
- Understand What A Keyword Is And The Intent Behind One.
- Find Out How To Find Hundreds Of Keywords You Can Target For Your business.
- Learn What Match Types Are And How They Can Save You Tons Of Money.
- Learn How To Write Killer Ads That Generate Clicks.
- Learn About Bidding Strategies.
- Learn Everything You Need To Know About Quality Score.
- Become A Master With Ad Extensions.
- How To Set Up and Track Conversions.
- How To Optimise Your Ad Campaigns.
- Literally everything you need to be able to create and implement a successful Google Ads campaign.There are tons of resources for you to download throughout the class and lots of bonus tips and tricks you can use as well.Fact: For every $1 spent on Google AdWords, the average business generates $2 in revenue.Let’s make sure you're one of those businesses.Knowledge is power. Invest today and never look back!.