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Google Ads Masterclass (AdWords) | Digital Marketing
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About Google Ads Masterclass (AdWords) | Digital Marketing
Welcome to the Google Ads Masterclass
What is Google Ads and why is it important to you?
Creating your account on Google Ads step by step
Exploring the Google Ads interface and identifying key points
Setting up your Google Ads Billing options
The Top 3 Elements of Your Campaigns
What are keywords and why are they essential?
Finding top keywords for your business with Google Keyword Planner
How do you decide which keywords to target for your ads?
Mastering the Structure of Google Ads Campaigns
Creating a plan for super optimized campaigns
How to plan a super optimized and irresistible Ad
What are Search Ads on Google Ads
Setting up the Search campaign on Google Ads
Setting up the Ads group on Google Ads
Creating optimized Google Search Ads
Managing campaigns created on Google Ads
What are Display Ads on Google Ads
Creating professional images for your Google Ads Display Ads
Creating the Google Display Ad Campaign
Creating optimized Display Ad on Google
What are YouTube ads and why they are important for your business
Creating a Google Ads Video campaign
Setting up the Google Ads Video ad group
Creating optimized YouTube video ads
Optimizing ads with ad extensions on Google Ads
Important information about Google Ads Extensions
Selecting the right ad extension for your business
Ad Extensions - SiteLinks
Ad Extensions - Callout
Ad Extensions - Structured Snippets
Ad Extensions - Call Extension
Ad Extensions - Lead Extension
Ad Extensions - Location Extension
Ad Extensions - Price Extension
Ad Extensions - Promotion Extensions
Analyzing the performance of your Ad Extensions
What Conversions are and why they are important for your business
Conversion Rate and Cost per Conversion on Google Ads
Creating and configuring conversions on Google Ads
Installing Google Ads Tag code on your website for conversions
Creating and setting up Google Ads Call conversions
How Google Ads auction works
Manual bids vs automatic bids
Types of bids on Google Ads
Increasing your bids to specific locations on Google Ads
Raising your bids for specific devices on Google Ads
Setting days and hours to show your ads on Google Ads
What is remarketing and why it's important for your business
Defining target audience sources for remarketing on Google Ads
Remarketing on your website- Creating a list of people who visited your website
YouTube Remarketing- Creating List of People Who Have Viewed Your Videos on YouTube
Creating an Optimized Remarketing Campaign on Google Ads
Reports on Google Ads
Creating your Custom Reports on Google Ads
Report Submitting Reports Automatic to you via email
Contacting Google Ads Support
Final Project
What You Will Learn?
- Google Ads Masterclass, welcome to the class!.
- By the end of the class, you will have complete mastery of Google Ads, feeling totally comfortable creating super optimized ads and campaigns that work in the real world..
- What you will learn: .
- Search Ads campaigns.
- Display Ads campaigns.
- Super optimized YouTube Ads.
- How to optimize your Google Ads campaign.
- How to plan irresistible Google Ads..
- You will learn to pick the best keywords for your business and optimize your target audience for better results..
- Ad Extensions.
- Automatic bidding strategies..
- And how to optimize your ads by increasing your click rates by up to 30%..
- Google Shopping Ads..
- PPC strategies (Pay Per Click)..
- Google Ads is formerly known as Google Adwords..
- And finally, we're going to work with Remarketing on Google Ads, which is one of the most powerful tools we have today in digital marketing, and you can start using it today..