Google Ads: Optimize your campaigns + Design Landing Pages

About Google Ads: Optimize your campaigns + Design Landing Pages

This class is packed with the most problematic subjects about Google Ads:

Avoid traps and bad settings on Google Ads

Optimize your KPIs and improve your ROI

Design Landing Pages for your PPC campaigns especially Are you looking to launch campaigns on Google Ads but you are scared to make the wrong choices? Did you have a bad experience on Google Ads but don’t know what went wrong? Are you a marketing professional looking to improve your skills? This class is for you. As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that even junior marketers have already done these mistakes.

The thing is, Google Ads recommends some settings that are a really REALLY bad idea if you want to keep a tight control over your campaigns.

Unfortunately, when you don’t know that they exist, it would only be through luck that you would avoid those pitfalls. After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.

What you WON'T learn in this class

Step by step videos on how to create an account or a campaign on Google Ads online platform

How to create a campaign from A to Z

How to create ad copy and ad extensions

How to set up the conversion tracking

How to use bidding strategies

What you WILL learn in this class

The settings you should know about when creating a campaign or when managing one

The most common mistakes made on Google Ads and how to correct them

Improving your KPIs (Quality score, CTR, CPC, impressions, conversion rate and CPA)

Landing page design

best practices

Landing page's audit

+ examples

Step by step

on how to create a landing page with Elementor for Wordpress

+ a PDF of all the solutions to improve your KPIs

+ a complete list of generic keywords to add on your own campaigns

What you will need

Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone's

Basic knowledge of Google Ads (it's an advertising platform where businesses bid on keywords to make their ads appear. There you go)

You don't need a Google Ads account