Google AdWords Business Training

About Google AdWords Business Training

"

This is a great course that explains in depth everything that you would need to know to properly set up and manage an AdWords account. I would highly recommend this class for anyone wanting to learn AdWords."

- _by Chris Zecha_

Benefit from David Black's years of experience in the industry, working at the forefront of the PPC market as a consultant, presenter and trainer

Teach yourself and your staff how to expertly research, develop & manage highly profitable Google AdWords campaigns

Take complete control over your spending and maximise your return on investment

Manage and optimise your AdWords campaigns like a professional with insightful step by step guidance

Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.

We'll start with the basics;

What Google AdWords is

How the advertising networks works

What factors result in your adverts being displayed

How competing adverts are ranked With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how you can:

Identify the most profitable keywords in your market

Limit wasted clicks with carefully chosen negative keywords

Structure your Adwords campaigns properly to ensure high ad rank and quality scores

Boost advert performance with dynamic content At the end of this section you will have both a plan and the tools ready start developing your first optimised campaign. Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business. These steps include:

Targeting specific geographic locations

Serving your adverts at the optimal times of the day

Marketing to previous visitors to your web site with remarketing

Testing ads and landing pages with A:B split testing

Boosting your ads performance and ROI with campaign optimisation This course will give you and your business a comprehensive step by step guide to _getting most out of Google AdWords_. Whether you want to train you and your staff or simply have a reference you can use any time to help you get better results on advertising.

HOW TO USE THIS GOOGLE ADWORDS PPC COURSE

You can use this course in 2 ways: 1. As a complete step by step guide to researching, developing and optimising winning AdWords campaigns. Perfect for teaching yourself or your staff valuable new skills. 2. As a digital handbook that you can refer to or download at any time either on your mobile, tablets or PC. Whenever you need a helping hand on AdWords, you can use this course to find the right answer and direction. _--- Course is currently up to date as of April 2015_ ---

ABOUT THE AUTHOR

David Black is one of the UK's most experienced

Certified Google AdWords trainer

& consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns. If you have any questions, or would like some AdWords advice, please feel free to get in touch.