Grow Your Freelance Business: Defining Your Target Audience

What You Will Learn?

• If you want to grow your freelance business, you need to know which clients or customers to target. Unfortunately, it’s very easy to get that wrong. So today you'll learn how to effectively target the right audience for your business..
• What you'll learn:.
• You will come to understand who your buyers are, why they buy from you, and how to leverage those insights for an effective sales and marketing strategy..
• You'll also learn how to:.
• You'll end up with:.
• A full list of reasons why your audience buys from you, ranked for:.
• How your competitors get targeting totally wrong.
• Most business owners, including your competition, get targeting totally wrong. That's why it's so important you get it right, so you can easily outsmart your competitors..
• The main thing others do wrong is that they grossly oversimplify their target audience descriptions. Often times they'll only use superficial audience characteristics like demographics, company size, location or general interests..
• However, general traits like these don't actually explain why your audience buys from you. Until you understand exactly why your customers buy from you and not from someone else, you won't ever be able to accurately define your target audience..
• The other thing many business owners do to get their targeting all wrong, is to make it way too complicated. You don't need to know a whole lot about your buyers, and you definitely don't need complex customer personas including a hypothetical customer portrait or backstory. If you understand why they buy from you, a basic understanding of who they are and how you might reach them is enough..
• Wanna learn more?.