Guide To Creating The Perfect Instagram Profile: Optimizing For Follower Growth

What You Will Learn?

• Are you new to Instagram? Does your current profile look unprofessional? Are you getting lots of page visitors but no followers? Do you want to grow like your favorite creators? If you answered yes to any of these questions, then this is the perfect class for you..
• This class is a step-by-step guide to creating the perfect Instagram account that is going to optimize your page visitor to follower ratio..
• I take you from planning your page (before even downloading the Instagram app) all the way to posting your first piece of content..
• The modules I discuss include:.
• Module 1: Picking Your Niche.
• Before you even go about signing up for Instagram you need to have an understanding of the type of content you create as it is going to guide the rest of your account creation..
• Module 2: Choosing Your Username.
• This isn't as simple as it may seem. There's an art to picking a username that will help you grow organically in the long run through Instagram's SEO. I tell you how to choose the perfect username..
• Module 3: Creating Your Profile Picture.
• In this module not only do I tell you what type of profile picture you should create, but I also walk you through the process of how I created my own Instagram profile picture..
• Module 4: Writing Your Bio.
• Besides the content you post, your bio is the next most important thing to convert those page visitors into followers. You get 4 lines to persuade your page visitors to follow you. So, you need to make the most of that space. I tell you exactly how you need to be structuring your bio..
• Module 5: Optimising Your Website URL.
• Instagram only gives you the ability to put one website URL on your profile. But, in this module, I teach you how you can utilize this space to display more than the one allowed link..
• Module 6: Utilizing & Creating Your Highlights.
• Highlights on Instagram are often neglected, but it is essential your page has them. I teach you how you should be using your highlights and show a complete walkthrough of the highlight icon creation..
• Module 7: Selecting A Theme & Picking Brand Colors.
• Once reaching this module your account will be ready to begin posting content. But, you can't just post anything. You need to be thinking about your content theme and pick your brand colors so there's congruency across your page..
• Module 8: Class Conclusion & Your Project.
• A quick recap of everything you should've learned throughout the class and I talk through your class project..
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• For more social media marketing advice listen to my podcast Social Media Marketing School..
• Follow me on Instagram: @themarketingethan.