Hospitality and tourism marketing for beginners

About Hospitality and tourism marketing for beginners

Welcome to this hospitality course! This course 'Hospitality and tourism marketing for beginners' is a

beginner friendly

course on the basics of marketing within the hospitality industry. But of course,

more experienced

students are welcome as well. Together we will discuss all the basics of hospitality marketing and why it is somewhat different from other industries. By the end of this course you will have

a solid foundation

and

basic understanding

of what marketing means in this industry. We will discuss the role of the

marketing manager

and his team and how marketing budgets are spend. We will talk about what marketing is and the importance of developing a

marketing culture

within your property. Together we are going to have a closer look at why hospitality marketing is a challenge. It has everything to do with the

intangibility

,

perishability

,

heterogeneity

and

simultaneous creation

of the service. You'll learn what the

hospitality product

is and how the customers in our industry think. Ever heard of the 4 Ps, well in the tourism industry we go with

the Cs of hospitality

. Also we will have look a the

marketing mix

and

marketing hospitality mix

to make sure we understand what is needed to develop the right product for our guests. Enjoy the course!