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How to Name Any Brand, Service or Product

Unlock creativity with Skillshare! Learn acrylic painting, AI writing, graphic design, and photography.

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This Course Includes

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  • icon23 minutes
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  • iconOnline - Self Paced
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About How to Name Any Brand, Service or Product

Intro

Why Use Design Methods for Naming?

Class Project

A Case Study in Overthinking Naming

Different Name Types

A Note on AI

Workshopping A Name

Refine

Add a Splash of AI

Finesse Your Name

What You Will Learn?

  • Unlock the Secret to Creative Naming with Service Design Methods.
  • Struggling to name your business, product, or service? You're not alone. Even naming a pet or a child can feel daunting, let alone something that defines your brand. Welcome to our transformative course, where creativity meets practicality in the art of naming..
  • Hi, I'm Jacob Magnell, a seasoned Service Designer. Through years of solving problems with design thinking, I've discovered the power of naming in branding. This course isn't about naming pets or kids (which remains a challenge!), but about applying service design methodologies to craft names that resonate..
  • We'll explore the essence of names, understanding their function beyond mere labels. Names can evoke feelings, set expectations, and communicate value. By considering names as services, we engage in a design process aimed at creating meaningful, impactful identities..
  • What You'll Learn:.
  • Your Project:.
  • Join me in a class project where we'll rename my company and/or YouTube channel. This hands-on exercise will not only teach you the principles of creative naming but also offer a chance to apply these lessons to your projects or even suggest new names for my endeavors..
  • Who This Course Is For:.
  • This course is perfect for entrepreneurs, marketers, designers, and anyone faced with the challenge of naming a project, product, or business. Whether you're starting from scratch or looking to refine an existing name, you'll find valuable insights and tools here..
  • A Note on Pace:.
  • We'll cover workshops at a brisk pace to maintain a dynamic learning environment. If you find yourself needing more time to absorb the material or if you have questions, please don't hesitate to reach out to me in the discussion section. Your learning experience is my top priority, and I'm here to support your journey..