How to Produce a Creative Marketing Strategy

What You Will Learn?

• Success with marketing is not guaranteed. The difference between creative campaigns that get ignored and the one’s that earn attention is an investment in a marketing strategy..
• A creative marketing strategy is a plan of action that helps to ensure that your approach to marketing is not only distinct, but informed by relevant research, insights, and data, and is organized by following a defined process..
• Join Brian Honigman, a leading marketing consultant and an NYU adjunct professor, in his latest course on how to produce a useful marketing strategy that guides your campaigns to ensure each is creative, strategic, goal-oriented, and above all, adaptable to the changing business landscape..
• This class teaches creatives, business owners, and marketers on how to build a forward-looking strategy document to improve the effectiveness of their marketing and save-time planning each step..
• Many creatives neglect to develop a strategy to inform their marketing decisions leading to minimal visibility for their work. To avoid that outcome, businesses that guide their efforts with a marketing strategy are more likely to succeed as they’ve informed their investments in advertising with relevant data, comprehensive research, and thoughtful planning..
• To increase the impact of your marketing, you’ll learn how to:.
• Whether you’re a small business owner or part of the marketing team at your company, by the end of this class you’ll learn what it takes to produce a marketing strategy that really works..