How to Write B2B Emails

What You Will Learn?

• Welcome to my course on how to write effective B2B emails. I teach copywriters around the world how to write compelling copy. I landed my first paying copywriting assignment in 1991, and I taught my first business writing workshop in 1989. Since then, I’ve helped tens of thousands of individuals advance their careers by improving their copywriting..
• This course is divided into four sections..
• The ideal student for this course is anyone who has to write B2B emails to generate leads, cultivate leads and nurture potential buyers. If you need to write cold emails, warm emails and follow-up email sequences, this course is for you..
• This course is practical. You and I will examine more than a dozen B2B emails to discover what works, what doesn’t—and why. You’ll learn tips, tricks and best practices from a professional copywriter..
• I pass on to you all that I’ve learned about writing effective B2B emails during the last two decades. I show you the most common mistakes that copywriters make in their writing today—and then I show you how to avoid these blunders in your email messages..
• Learn more about the course by reviewing the course description and frequently asked questions below. Watch the free preview lessons. Read the reviews from my satisfied students. The enroll today..
• What will students learn in this course?.
• Ideal student.
• Copywriters who want to improve the effectiveness of their emails.
• Copywriters who want to earn good money by writing B2B email sequences.
• Language: English.
• Level: Intermediate.
• Course outline.
• Lesson 1: Introduction to B2B emails.
• Lesson 2: Anatomy of a B2B email.
• Lesson 3: Cold email formula.
• Lesson 4: Anatomy of a cold email #1.
• Lesson 5: Anatomy of a cold email #2.
• Lesson 6: Cold email mistakes to avoid.
• Lesson 7: Email sequences explained.
• Lesson 8: Anatomy of a warm email sequence.
• Lesson 9: Use a colon in your subject line.
• Lesson 10: Sound like grandma in your B2B emails.
• Lesson 11: Drip email marketing converts long-term prospects.
• Lesson 12: Drip email marketing reaches ignored prospects.
• Lesson 13: Drip email marketing prevents customer defections.
•  .