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How to Write Captivating Website Copy that Converts
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1 hours 37 minutes
english
Online - Self Paced
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About How to Write Captivating Website Copy that Converts
Introduction
Your Class Project
Key Parts of Website Copy
HOME Page: Most Important Page!
The "Folds" of a Website
Writing your HOME Page
Writing the ABOUT ME Page
ABOUT ME: Include your Story & Message
ABOUT ME: How to Structure the Page
Writing your SERVICES Page
SERVICES Page: How to Structure the Page
CONTACT Page: What You Need to Include
CONTACT Page: Examples
Almost done: Proofreading & Personality
Recap & Wrap-Up
What You Will Learn?
- How many times have you entered onto a website and quickly scanned, looking for keywords and phrases that describe your situation, what you need, and solutions to your problems?.
- How often do you exit a website because the information you looked for was unclear, or whomever wrote that website cared too much about themselves and not about you (hello, the consumer, the client)!.
- Now, take a look at your website… how often do you think people scan and close out because your website copy wasn’t captivating or didn’t give them what they wanted?.
- Yes, website design, user experience, and all those colors and logos are important. They’re eye-catching, easy to relate to, and are sometimes… misleading. .
- When people are ready to buy from you, work with you, or reach out for more information - they’re not looking at your website design, the colors, or the logos… They want words that connect, captivate, and strike action. .
- If you’re looking to convert more clients with captivating website copy - grab a seat, because we’re about to get into the good stuff. .
- How to Write Captivating Website Copy that Converts Clients.
- In this course, you’ll learn….
- During our time together, I’ll be covering key components you need for captivating website copy:.
- This course is designed for beginner-intermediate level writers, who would like to learn more about strategic communication skills and need help writing their website copy. It is best if you have a basic knowledge of your ideal client, branding, and storytelling. .
- As your instructor, I’m here to answer your questions and provide feedback! I will read and do my best to reply to all your questions and concerns (: .
- Let’s dive in! .