How to Write Captivating Website Copy that Converts

What You Will Learn?

• How many times have you entered onto a website and quickly scanned, looking for keywords and phrases that describe your situation, what you need, and solutions to your problems?.
• How often do you exit a website because the information you looked for was unclear, or whomever wrote that website cared too much about themselves and not about you (hello, the consumer, the client)!.
• Now, take a look at your website… how often do you think people scan and close out because your website copy wasn’t captivating or didn’t give them what they wanted?.
• Yes, website design, user experience, and all those colors and logos are important. They’re eye-catching, easy to relate to, and are sometimes… misleading. .
• When people are ready to buy from you, work with you, or reach out for more information - they’re not looking at your website design, the colors, or the logos… They want words that connect, captivate, and strike action. .
• If you’re looking to convert more clients with captivating website copy - grab a seat, because we’re about to get into the good stuff. .
• How to Write Captivating Website Copy that Converts Clients.
• In this course, you’ll learn….
• During our time together, I’ll be covering key components you need for captivating website copy:.
• This course is designed for beginner-intermediate level writers, who would like to learn more about strategic communication skills and need help writing their website copy. It is best if you have a basic knowledge of your ideal client, branding, and storytelling. .
• As your instructor, I’m here to answer your questions and provide feedback! I will read and do my best to reply to all your questions and concerns (: .
• Let’s dive in! .