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IIMBx: Brand Management
Key brand management terminology and principles are demystified in this course.
₹15687
This Course Includes
edx
4.4 (7 reviews )
5 weeks at 3-5 hours per week
english
Online - Self Paced
course
IIMBx
About IIMBx: Brand Management
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
What You Will Learn?
- Basics of brand management.
- Key brand-related terminology.
- Important frameworks and principles of branding.