IIMBx: Brand Management
Key brand management terminology and principles are demystified in this course.
Learning Journey Context
This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.
Relevant for professionals pursuing roles within Business & Management.
Quick Facts
What You’ll Learn
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
Outcomes
- Basics of brand management.
- Key brand-related terminology.
- Important frameworks and principles of branding.
FAQs
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