What experience level is required for IIMBx: Customer Relationship Management?

This course is aimed at the Intermediate level. Having some basic understanding of the topic will help you get the most out of the curriculum.

How long does it take to complete IIMBx: Customer Relationship Management?

The total duration of the course is approximately 6 weeks. Since it is generally self-paced, completion time depends entirely on your learning schedule and availability.

Is this course more theory-focused or project-focused?

This course provides a strong mix of conceptual theory and practical application to ensure a comprehensive understanding of the subject matter.

Do I get a certificate after completing IIMBx: Customer Relationship Management?

Yes, a certificate of completion is included, which you can add to your professional profile or resume to showcase your newly acquired skills.

Business & Management

IIMBx: Customer Relationship Management

Name: IIMBx: Customer Relationship Management
Price: 15687 INR
Availability: InStock
Rating: 4.6 (11 reviews)

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.

4.6|Reviews (11)

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Course Insight

Suitable for intermediate learners. Works well as a continuation after mastering Business & Management fundamentals. It bridges the gap toward advanced, production-level engineering.

Intermediate FriendlyCertification IncludedSelf-Paced Learning

SKILLS TO
MASTER

Business & Management Basics

Fundamental principles and concepts

Practical Application

Real-world project implementation

Best Practices

Industry standard workflows and guidelines

Problem Solving

Core Concepts

Implementation

Workflow Integration

Optimization

Careers:Relevant for professionals pursuing roles within Business & Management.

Quick Facts

6 weeks

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What You’ll Learn

The meaning and application of CRM.
Benefits of CRM to companies and consumers.
How to implement CRM best practices.
The importance of bonding and building loyalty with customers.
How to build long term customer realtionships.

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Description

Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.

Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.

In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

Topics covered include:

Customer retention

Customer centricity

Customer lifetime value

Customer value management

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