When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.

Business & Management
IIMBx logo

IIMBx: Economic Foundations of Pricing

This course starts with the basic understanding of classical theory of pricing. It then progresses towards understanding and analysing cost-based pricing heuristics, demand curve analysis, and competition based pricing.

     0 |
  • Reviews ( 0 )
₹16517
IIMBx: Economic Foundations of Pricing

    This Course Includes

    • iconedx
    • icon0 (0 reviews )
    • icon5 weeks at 3-5 hours per week
    • iconenglish
    • iconOnline - Self Paced
    • iconcourse
    • iconIIMBx

    About IIMBx: Economic Foundations of Pricing

    Pricing products or services is a challenging decision for many business owners.

    What is a good starting point for sound pricing decisions? This course provides an economic framework that lays the foundation for good pricing decisions. This course delves into the impact of cost, competition, and customer side factors on pricing. The course also goes into the company objectives that shape pricing goals.

    This course also covers the repercussions of the most recent and globally transformative event (i.e., COVID19) on Pricing.

    What You Will Learn?

    • Evaluate pricing using the 3C+O framework.
    • Apply cost based pricing heuristics.
    • Identify and account for relevant competition while making pricing decisions.
    • Identify the drivers of consumer value perceptions and their impact on pricing.
    • Understand the mechanism of price discrimination and its applications in practice.