Business & Management Basics
Fundamental principles and concepts
IIMBx: Marketing Management
Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
₹12450
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Course Insight
Suitable for intermediate learners. Works well as a continuation after mastering Business & Management fundamentals. It bridges the gap toward advanced, production-level engineering.
Intermediate FriendlyCertification IncludedSelf-Paced LearningHands-On Learning
SKILLS TO
MASTER
Practical ApplicationTrending
Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Business & Management.
Quick Facts
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What You’ll Learn
According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”
While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.
You will learn how marketing serves as a key element within an organization’s strategy.
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Outcomes
- Basic concepts of marketing.
- Segmentation, targeting, differentiation and positioning.
- Marketing strategy.
- 4Ps of marketing: product, price, place and promotion.
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FAQs
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