Is IIMBx: Quantitative Marketing Research beginner friendly?

Yes, this course is designed for beginners. It covers foundational concepts and requires no prior advanced knowledge in the subject area.

How long does it take to complete IIMBx: Quantitative Marketing Research?

The total duration of the course is approximately 5 weeks. Since it is generally self-paced, completion time depends entirely on your learning schedule and availability.

Does this course include hands-on projects?

Yes, the curriculum is highly practical and includes hands-on projects. Completing these will help you build a portfolio of work to demonstrate your new skills.

Do I get a certificate after completing IIMBx: Quantitative Marketing Research?

Yes, a certificate of completion is included, which you can add to your professional profile or resume to showcase your newly acquired skills.

Business & Management

IIMBx: Quantitative Marketing Research

Name: IIMBx: Quantitative Marketing Research
Price: 15687 INR
Availability: InStock

Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.

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Course Insight

Suitable for beginner learners. This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.

Beginner FriendlyCertification IncludedSelf-Paced LearningProject-Based

SKILLS TO
MASTER

Business & Management Basics

Fundamental principles and concepts

Practical Application

Real-world project implementation

Best Practices

Industry standard workflows and guidelines

Problem Solving

Core Concepts

Implementation

Workflow Integration

Optimization

Careers:Relevant for professionals pursuing roles within Business & Management.

Quick Facts

5 weeks

Below sections are verified from last major sync. For real-time updates and today's latest lectures, Check official page here.

What You’ll Learn

An introduction to the concept of value.
Value and willingness-to-pay.
The marketing research process.
Estimating willingness-to-pay using auctions.
Elements of quantitative survey design.
Segmentation using cluster analysis.
Ethical issues in marketing research.

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Description

Marketing research is crucial to marketing managers, as it helps answer crucial marketing questions using data. In this course, we introduce quantitative marketing research techniques in conjunction with key marketing concepts. The participant is introduced to the design, implementation and interpretation of quantitative market research projects.

The participant is introduced to the concept of value and willingness-to-pay, along with how to use auctions to estimate this. We then cover conjoint analysis, where the concept of value as a function of different attributes is discussed. We then move on to cluster analysis, where we discuss market segmentation based on different value propositions that different customers may seek.

Finally, we discuss ethical issues in marketing research, going beyond its technical aspects.

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