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IIMBx: Strategic Management
Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
This Course Includes
edx
4.5 (23 reviews )
5 weeks at 3-5 hours per week
english
Online - Self Paced
course
IIMBx
About IIMBx: Strategic Management
In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.
This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).
This course aims to equip you with a good understanding of:
What managing a firm strategically implies?
How one analyzes the industry in which a firm competes?
How does a firm create competitive advantage?
How does a firm sustain its competitive advantage?
What You Will Learn?
- Industry and competitive analysis.
- Resource and competency analysis.
- Analysing strategy across corporate and business levels.