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Innovation and Entrepreneurship
Professional Certificate programs are series of courses designed by industry leaders and top universities to build and enhance critical professional skills needed to succeed in todays most in-demand fields.
Free
This Course Includes
edx
0 (0 reviews )
4 months at 2 - 3 hours per week
english
Online - Self Paced
professional certificate
The University of Maryland College Park
About Innovation and Entrepreneurship
UMD and USMx's Innovation and Entrepreneurship Professional Certificate
Identifying Entrepreneurial Opportunities
Creating Innovative Business Models
Marketing Innovative Products and Services
Financing Innovative Ventures
Job Outlook
What You Will Learn?
- Identify entrepreneurial ideas with entrepreneurial thinking (entrepreneurial mindset, motivation, & behavior), seeing (industry condition, industry status, macroeconomic change, & competition) & acting (value innovation & opportunity identification)..
- Create innovative business models to effectively design value propositions, assemble and lead a well-comprised team, pursue big ideas that really matter to customers, and craft a financial model that minimizes risks and maximizing your success..
- Explore the marketing of innovations by learning tactics to gather marketing research and customer intelligence, understanding the need for adopting a customer-orientation, and applying marketing strategies to dynamic environments..
- Build financing strategies with an understanding of short-term finance alternatives, capital structures, cost of capital, sources of entrepreneurial capital including angel investors and venture capitalists, and alternative sources of capital..