Instagram Stories: Creating Engaging Stories To Convert & Grow Your Following

What You Will Learn?

• Did you know that Instagram Stories are used by over 500 MILLION users every single day?.
• This just goes to show just how important the stories feature is and the opportunity that lies therein..
• If you're ready to take full advantage of Instagram Stories, then you're in the right place because this is the COMPLETE INSTAGRAM STORIES MASTERCLASS..
• Catering for all experience levels, this class will begin with the very basics (story navigation), this way even if you are new to Instagram, you'll be up to speed in no time and acing your story game!.
• The modules discussed in this class are as below:.
• Module 1: Why you need to be using Instagram Stories.
• With stories needing to be one of the key parts of your content strategy, in this module, I go over why Instagram stories are so important and how they can benefit your page & follower engagement..
• Module 2: Back to basics - Story features walkthrough.
• This module is all about going back to basics. For those who are new to Instagram stories can be somewhat daunting if you haven't come across them before. So, in this module, I walk you through ALL of the features to help you gain a greater understanding..
• Module 3: The importance of storytelling and narrative.
• In order to increase your story viewers, your storytelling and narrative throughout each post are essential. The longer you can keep people watching your stories the better, and I explain to you why this is the case..
• Module 4: Story creation and layout.
• In this module, I show you some examples of stories that I have posted. I then teach you step by step how I created these. I also dive into the importance of consistent branding and how this can benefit your story creation..
• Module 5: App 1 - Inshot.
• A quick run-through of one of my favorite, on the go, mobile video editing apps. Inshot is perfect if you want to quickly improve the production quality of your story videos. .
• Module 6: App 2 - Unfold.
• Unfold is a perfect app for still, story templates. I give you a quick run-through of how to use the app to make some incredibly professional stories with minimal effort required..
• Module 7: App 3 - Mojo.
• The final of my 3 favorite story apps is Mojo, an animated template app to really capture the attention of your story viewers. Again, I give you a quick run-through of how to use the app and show you just how effective and easy it is to use..
• Module 9: Utilizing stickers.
• Stickers are the perfect opportunity to get your viewers engaging with your stories. Interaction is interesting and keeps people viewing your stories for an extended period of time. In this module, I run through my 4 favourite stickers and explain how to use them to their full potential..
• Module 10: Course conclusion & your class project.
• A quick recap of everything you should've learned throughout the class and I talk through your class project..
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• For more social media marketing advice listen to my podcast Social Media Marketing School..
• Follow me on Instagram: @themarketingethan.