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Intro To Branding: What Is A Brand?
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46 minutes 
english
Online - Self Paced
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About Intro To Branding: What Is A Brand?
Introduction
Common Misunderstandings About Branding
Branding Is About The Mind, Not The Eye
Developing The Human Properties of Your Brand
A Brand Is A Behavior
A Brand Is A Reputation
Branding Object Lesson
A Brand Is An Accumulation
A Brand Is A Narrative
A Brand Is A Device
Common Reasons For A Lack of Alignment
Closing Thoughts
Blooper Reel
What You Will Learn?
- There is so much confusion about what a brand is!.
- The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time explaining branding..
- This is branding for the rest of us!.
- In this course you will get a full, complete, and memorable understanding of what branding really is..
- By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity..
- Presented by Everett Bowes, of We Talk Branding, a branding expert and best-selling Instructor, this 45-minute course is densely packed with insight and information!.
- Each lesson is short, downloadable, and features bullet points to make learning even easier..
- Don't get left behind! .
- Do you have a complete definition of branding? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us!.
- See you in class!!.
- Additional Classes by Everett Bowes, We Talk Branding:.