Intro to Email Marketing: Design Beautiful Branded Emails with Mailchimp

What You Will Learn?

• Email Marketing is still a huge part of an overall Digital Media Strategy for any brand. .
• No doubt that if you want to stay engaged with your customers, you will need to be sending emails. But sometimes a simple email is not enough – you want to promote brand awareness and brand recognition to stay top of your customers’ minds..
• Your emails need to be on brand. They need to be an extension of your Brand Identity and be a beautiful representation of it..
• This class is a practical step-by-step guide to creating branded emails with Mailchimp..
• Working with many SME owners in the past 15 years I found that the most effective way to create emails is just to build them directly within an email platform! That means that we won’t be designing the entire email in Photoshop, but rather start by planning out our email goals, create a wireframe and then build our email templates directly in Mailchimp..
• Who is this class for:.
• So if you have a brand to work with and some components that make up your Brand Style Guide, and now need a step-by-step guide for applying it to something practical, like an email template – this class is for you..
• As always, I happily share and commentate my thought and decision making process along the way. .
• What you will learn in the class:.