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UI/UX Design
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Intro to UX: Conducting Smart User Research

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Intro to UX: Conducting Smart User Research

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About Intro to UX: Conducting Smart User Research

Introduction

What is user experience research?

What are your research goals?

Ethnography

Focus Groups, Surveys, and Interviews

Usability Testing

Web Analytics

Conclusion

What You Will Learn?

  • Join UserTesting's Janelle Estes for a straightforward look at how to gain smart, useful feedback about how users experience your product, service, or business..
  • What: Understanding your users' experience — behaviors, attitudes, and perceptions — helps you gain gain user empathy, see new opportunities for change, and prioritize product improvements. But: how do you gain that understanding? This 45-minute gives you an approach for 4 popular research methods so that you can truly understand your product's user experience..
  • Key lessons include:.
  • Who: This class is ideal for everyone involved in crafting great customer experiences: product managers, marketing managers, community managers, designers, and entrepreneurs..
  • Why: You'll gain a richer understanding of user feedback methods so that you can make smarter, more strategic decisions about the future of your business..
  • _________________.
  • Explore more Skillshare classes by the experts and strategists at UserTesting, a user experience research platform for fast, real-time feedback..