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Introduction to Creative Direction: Pitch Your "Big Idea"
Unlock creativity with Skillshare! Learn acrylic painting, AI writing, graphic design, and photography.
Free
This Course Includes
skillshare
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18 minutes 
english
Online - Self Paced
course
SkillShare
About Introduction to Creative Direction: Pitch Your "Big Idea"
Introduction
Project Assignment
Defining a Creative Director
Writing Your Creative Brief
Developing Your Concept
Creative Reviews
Final Thoughts
What You Will Learn?
- Introduction to Creative Direction: Pitch Your “Big Idea”.
- Are you a designer, art director or copywriter who dreams of directing eye-catching creative campaigns, but don’t know how to get there? Creative organizations need leadership and vision, so if you’re ready to step up, this class is for you..
- Join Nancy Herrmann, Creative Director at Stark Design, as she guides you through this introductory class. You’ll learn the tools to recognize and develop fundamental skills for becoming a Creative Director. In the time it takes to eat lunch at your desk, you’ll learn how to: write a creative brief; lead a team; project manage; generate creative concepts; edit and present your ideas..
- While you don’t need specific skills in Photoshop, Illustrator or InDesign, this is an intermediate-level class. Students should have some experience with design, art direction or copywriting..
- Also see: Kickstart Your Creativity: Introduction to Mood Boards.