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UI/UX Design
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Journey mapping 101: Create artefacts of persuasion to build empathy with your users

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Journey mapping 101: Create artefacts of persuasion to build empathy with your users

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About Journey mapping 101: Create artefacts of persuasion to build empathy with your users

Introduction

Overview

What is a journey map?

Why use a journey map?

Anatomy of a journey map

Step 1 - Define

Step 2 - Research

Step 3 - Mapping

Step 4 - Final touches

Assignment

Final thoughts

What You Will Learn?

  • In this class, you will learn how to create a journey map!.
  • We will start with what are the different types of maps and why use a journey map. .
  • Then we will define the type of map we want to make, who its for, and what we want to get out of it. .
  • After that we will learn some basics of research. This will be followed by the mapping process. .
  • And then I will give you some tips on how to take your map to the next level..