Label Design: Make Your Packaging Fizz

What You Will Learn?

• Imagine a shelf at your local Whole Foods. There are dozens of craft items, a riot of colors, clamoring for consumer attention. What separates one Pinot Grigio from another? Why does the consumer reach for one pale ale - and not the one six inches to the right? .
• In this class, we'll learn how to design killer packaging. I'll teach you how I work with clients and their brand to achieve beautiful design, and how you can create an exterior for a product that seamlessly weaves together logo, brand and product identity. .
• What You'll Learn.
• What You'll Make.
• You will design your own packaging for a beer can using Adobe Illustrator. I will walk you through tips and tricks to make the process of package design easier and more efficient. This class is perfect for those familiar with basic branding concepts and a rudimentary understanding of Adobe Illustrator..
• By the end of this class, you'll have a firm understanding of how the elements of design are critical to your product... and why they translate to superior package design. You're gonna put these together to make that pale ale on the grocery store shelf stand out above all the others..