Lettering Logo Animation Techniques for Beginners in Adobe After Effects

What You Will Learn?

• Class Description.
• Hello everyone and welcome to my class. In this class you will learn logo animation but before we go any further what is the basic explanation of a logo animation?  Logo animation is simply the process of taking a static logo designed by you or a designer and adding motion graphics to it..
• However, there are a lot of techniques and styles for Logo animation I can’t cover all of them since creativity knows no limit, but I want to share the best animation styles that I like personally and how to achieve them in After Effects..
• Now the other question I get a lot is. Do I need to know drawing to make logo animation?  So as I mentioned earlier there are a lot of techniques for animation therefore some of them require you to add drawing in order to complete the animation others require just working with the assets provided by the client or the designer examples of techniques that don’t need drawing are like – Reveal and disappear- fade in and out- stretching bouncing, etc.…..
• So, for this class the type of animation we are making is a bouncing stroke reveal animation with speed lines which means no drawing is required we mostly be working with what we have..
•  The techniques we will use here are a bit repetitive and may be complicated depending on your skill level in After Effects, but I did my best to simplify the workflow as much as I could by breaking this animation into sections that we will attack once at a time..
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• For this class, you will need:.
• Who is this class for?.
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• Why learn logo animation in the 1st place? besides the fact that it is fantastic to make animation, it also can be part of the storytelling process of a brand and an animated logo can give a more detailed explanation of the nature of a brand than a static logo does..
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• What is the main thing you going to learn in this class?.
• So, if you are ready to animate see you in the next lecture..