Logo Design: How to Create a Unique & Memorable Wordmark

What You Will Learn?

• Have you ever created a wordmark logo for a brand but struggled with the process and want to learn how to add some character and flair to it? This is the class for you! .
• Hey guys! I'm Khadija El Sharawy, a freelance graphic designer specialized in branding and packaging and I'll be taking you through my entire process on how I design and craft wordmark logos..
• Who is this class for?.
• This class is mainly for those who are well-versed in Adobe Illustrator and have some background in branding and creating logos. But if you're still a total beginner to creating logos, I still recommend you take this class because there are so many insights and tips along the way that you'll pick up and it will help you understand the process better. I always believe the best way to learn is to challenge yourself..
• What are we covering in this class?.
• 1- Brand Name & Brief:.
• We're going to be going over a fictional brand as our main case study today. Understanding a detailed creative brief first, then identifying major keywords to narrow down everything..
• 2- Moodboard:.
• Next, we're going to be discussing a visual moodboard that reflects the brand story and concept and understand why these references will help us in our next steps..
• 3- Choosing Fonts:.
• Then we're going to be looking and selecting fonts from various websites that I personally use and learn how to narrow our selections down and pick what we're going to work on exactly..
• 4- Manipulating Fonts:.
• We're then going to see how I manipulate the chosen fonts on Adobe Illustrator and add elements to it that reflect the brand concept and keep refining that wordmark to the desired outcome..
• 5- Picking a Color Palette:.
• We're then going to pick colors according to our moodboard with intentions that reflect the brand keywords. .
• 6- Final Touches:.
• Then add some final touches to it that'll transform the wordmark to a professional outcome and watch a brand video I created for the brand to see how the work that went into the wordmark can be applied in a real-life launch video.7- Recap:.
• By the end of the class, you'll get a refresher of 10 tips of how you can take all of what you learned in this class and apply them on any wordmark and brand you encounter later on..
• To check out my other classes, head over to this one where I go in depth about mastering packaging design and my approach to redesigning a Swiss chocolate brand:.