LSE: Strategic Communications in Society

About LSE: Strategic Communications in Society

About this CourseDuration : 6 weeks (excluding orientation) In the landscape of today's volatile, uncertain, complex, and ambiguous (VUCA) world, relying solely on traditional communication channels is no longer sufficient. To thrive in this environment, organisations need to redefine their communication strategies to establish authentic connections and build lasting relationships with their audiences. This London School of Economics and Political Science (LSE) Strategic Communications in Society online certificate course provides a comprehensive overview of the role that strategic communications play in organisational and social change. The course delves into the power communications and communicators possess in effecting change while highlighting the ethical considerations inherent in these actions. Over six weeks, you’ll gain the skills and insights needed to develop a more strategic approach to your communications practice and learn to help your organisation navigate an increasingly VUCA external environment. The course encourages you to reflect on the wider societal impact of your communications work and uncover ways to establish yourself as a unique, influential voice within your organisation who can effectively influence change. This course caters to a wide range of professionals in communications, public relations, marketing, media, and advertising. It’s particularly beneficial for experienced leaders in these fields, providing them with the necessary tools to excel in strategic communications and public relations. It’s also valuable for mid- to senior-level media and communication professionals aspiring to leadership roles. The course provides general managers and business leaders with tools to navigate complex messaging and engage diverse stakeholders. Additionally, it benefits government communications professionals and spokespeople seeking to enhance their strategic communications skills in response to a public demand for transparency.