LSE: Sustainability Communication Strategies

About LSE: Sustainability Communication Strategies

About this CourseDuration : 3 weeks As we face growing environmental and social challenges, companies around the world are seeking better and more sustainable ways of operating. But to drive meaningful change, they also need to rethink the way they communicate about their sustainability mission to employees, stakeholders, consumers, and the public. Today, professionals are tasked with developing open and honest communication strategies that reflect their organisation's efforts and speak to their audiences' attitudes, values, and beliefs about sustainability, while still delivering on business objectives. The Sustainability Communication Strategies three-week online course from the London School of Economics and Political Science (LSE) will provide you with the tools to navigate the complexities and opportunities involved in impactful sustainability communication. Exploring both theory and practice, you’ll engage with current research, expert insights, and real-world case studies. You’ll learn how to develop an effective sustainability communications strategy that engages your audience as a conversation partner, balances ethics, organisational reputation, and stakeholder interests, and links communication with action. This course is for professionals and mid-level managers who work in communications-related roles, seeking practical tools and techniques for developing internal and external messaging about sustainability initiatives and challenges. This includes those who are responsible for shareholder and stakeholder relations, community engagement, or public relations, as well as marketing communication professionals such as social media and brand managers. It would also benefit any manager who is in a public-facing function and needs to respond to consumer queries and concerns.