Lucrative Mass Appeal Trending Wall Art for Licensing - Mixed Media Using Illustrator and Photoshop

What You Will Learn?

• As an artist, you can add to your income through licensing contracts. I believe art should be available to the consumer to put into their homes and offices, and to enjoy on a day-to-day basis. Everyone connects to art in some way. It inspires joy and happiness. Rather than the time-consuming process of one-off artworks, your works can be produced for mass-market. This is not a bad thing! Art is not something that’s reserved exclusively for the top one percent. his allows you to focus on the creative aspects of your art practice with a unique arrangement which allows for income through a percentage of sales. This does more than sustain you as an artist; it can help you to thrive!.
• Art-licensing for the mass-market breaks down into three categories: retail to the public through online sales (for example, Print-on-Demand websites), wholesale to large retailers and smaller independent stores, and to the trade, working mostly with interior designers..
• One of the things I mentioned in my Trend-Forecasting classes was that the “wall decor market” is comprised of “art prints” and “wall art” which many people buy at stores like Target or Bed Bath + Beyond, and it generates $8B in sales? Yes, 8 BILLION. With $8B in sales, the wall decor market shows a real consumer demand for “art”. Wouldn’t you like a piece of that action?.
• If you have you been wondering how to create artwork that will become desired and in demand and want to add to your income by producing gorgeous, large wall art pieces, this series of classes will help you figure out a means for doing that….
• Big box stores make art more affordable. Stores and sites like Z Gallerie, Ballard Designs, Art.com, One Kings Lane, Target, iCanvas, ArtWall,  Crate & Barrel, Home Decorators Collection, and Pottery Barn all carry paintings printed on canvas that are mass-produced but aim to look like hand-painted originals. My series of classes on the Lucrative Wall Art market help you identify the trends we see active in modern new visual art work. There is a reason we see certain colors, subject matter and themes become trendy! This class will teach you how to create collections of art that answer to these trends. I will focus on the actual skillset you need to produce art in the current trends. In the last several years, my thinking on art has changed – I see it now as a “value in the eye of the beholder” thing. If a painting really speaks to someone and it fills an emotional or aesthetic need for them, then it’s valuable to them, and they will pay what it’s worth to them.  That is what the manufacturers are looking for, following current directions as dictated by universal inclinations for decor..
• If you are an artist who would love to transition from service oriented graphic design and selling only through your POD sites, your personal retail store, your e-commerce site, galleries and art and craft shows, this is the class for you. Learn how to produce the type of work licensing agents are looking for. Give them the type of art they need so you can start profiting from the sale of your art being sold on a mass scale..
• My hope is that after seeing my workflow and explanations, you can better grasp how to plan the art pieces you will be creating for mass appeal large wall art..
• Are you prepared to create artwork and paintings that will be licensed consistently? That’s completely viable once you’re able to forecast and research, and then produce a collection as outlined in this class. It has worked for me, so why not you?.
• The key concepts I will include:.
• This is a relevant course for you to take no matter what your purpose for the artwork you create. Let’s dig in, so you can be benefitting from your knowledge now in your art practice!.
• Skillsets you will gain:.
• Synopsis:.
• Intro to Layered Brushes and Motifs for Pattern Making in Illustrator.
• This short intro will give you an overview of the class. I will give you a good run-down of the course content and the outcomes you should expect..
• Lesson 1: Using the Blob Brush to Create Leaves.
• In this lesson, we will use the Blob Brush with a quick look at the Smooth Tool for drawing out the leaf shapes. I will give you an overview from the perspective of a licensed artist..
• Lesson 2: Adding Branches and Working with Shapebuilder.
• In this lesson, we will use the Blob Brush again and use the Shapebuilder to add branches and stems. I will explain a few things about using your assets to make additional income selling these as assets..
• Lesson 3: Mask Making and Adding Textured Edges.
• In this lesson, we will look at creating the masks in the Photoshop document. I will give you plenty of pointers about composition and using tools like the puppet warp to improve it. I will also explain two methods for adding a textural edge to the vector shapes..
• Lesson 4: Adding Mixed Media Fills to Branches.
• Within this lesson, we will look at quick techniques to add the look of mixed media details to our leaf and branch motifs. I explain how to collect or purchase these details and offer you an inside look at my sketchbooks and original art and textures that I use..
• Lesson 5: Adding Texture and Grunge Elements.
• Adding texture and grunge effect is made easier with the use of the masks, and I will explain many ideas. We will discuss how to make easy changes and how the use of blending modes will help to further build up our texture and interest..
• Lesson 6: Using Saved Paths for Enhancements .
• In this lesson, we will explore the use of the saved path for adding enhancements to the design, like paint pooling and shadows. We cover plenty of different ideas in this lesson for bringing your artwork closer to being fully realized..
• Lesson 7: Finessing and Finishing Touches.
• This lesson will explain the different techniques for finishing your artwork, taking into consideration things like movement and depth of field. We will use several techniques including the warp tool. We try adding a gold foil accent as well as doing some more of the edging techniques we spoke of earlier..
• Lesson 8: Gallery Wall Project and Wrap Up.
• In this lesson, I will give you a quick run-down on producing the gallery wall mockup. We will conclude everything in this lesson with a chat about next steps..
• Concepts covered:.
• Concepts covered include but are not limited to building brushes in Illustrator, shapebuilder tool, passive income for artists, creating assets to sell, blob brush, art brushes, mockups, creating leaf motifs, creating quick branches, integrating vector and raster documents, finding online reference, the lasso tool in Illustrator, the blob brush in Illustrator, the pen tool variants, the remove anchor points function, the smooth tool, layering brush strokes, brush design fundamentals, use of the layer palette, simplifying, Photoshop puppet warp, warp tool, blending modes and much more!.
• You will get the bonus of….