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Machine Learning for Marketing Specialization
Learn Machine Learning Techniques in Marketing. This 5-course Specialization from Jindal Global Business School (JGBS) is for marketing professionals, and anyone interested in gaining greater knowledge of how to conceptualize effective marketing strategies and decisions using Machine Learning (ML) and Decision Science.
Free
This Course Includes
coursera
4.6 (7 reviews )
3 months at 10 hours a week 
english
Online - Self Paced
specialization
O.P. Jindal Global University
About Machine Learning for Marketing Specialization
Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from O.P. Jindal Global University
What You Will Learn?
- You will create a digital marketing plan and an Ad Campaign on Google Ads using KPIs to evaluate the performance of campaigns..
- You will use Google Analytics, Google search engine, Python programming language, and Anaconda Navigator to make informed marketing decisions..
- You will also use text mining techniques for sentiment analysis and customer feedback analysis in marketing..