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Business
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Market Research Specialization

Research Techniques + Data = Marketing Superhero. Deliver valuable customer insights for your business.

     
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Market Research Specialization

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  • iconcoursera
  • icon4.5 (957 reviews )
  • icon1 month at 10 hours a week
  • iconenglish
  • iconOnline - Self Paced
  • iconspecialization
  • iconUniversity of California Davis

About Market Research Specialization

Learn in-demand skills from university and industry experts

Master a subject or tool with hands-on projects

Develop a deep understanding of key concepts

Earn a career certificate from University of California, Davis

What You Will Learn?

  • Compose a professionally packaged research plan or proposal.
  • Analyze focus group data and create a focus group report following common business practices in qualitative market research.
  • Design an effective questionnaire and launch your survey to the target audience.
  • Analyze survey results, perform basic calculations, synthesize research findings and develop and deliver insights.