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Marketing Essentials

No matter if you have some or no college experience MicroBachelors programs are built for adult learners looking to progress their career.

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Marketing Essentials

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  • icon3 months at 7 - 9 hours per week
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  • iconOnline - Self Paced
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About Marketing Essentials

DoaneX's Marketing Essentials MicroBachelors® Program

Marketing Foundations

Marketing Operations

Marketing - Delivering the Value Proposition

Marketing Essentials Final Exam

Program Certificate & College Credit

What You Will Learn?

  • Consumer behavior and positioning strategies.
  • Analytical tools used to assess marketing strategies.
  • New technologies as it applies to marketing.
  • Social media and value creation.
  • Market segmentation, target marketing & promotion.
  • Pricing strategies.
  • Integrated marketing and value communication.