When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.

Udemy logo

Marketing Management Masterclass - 13 in 1 MBA Level Course

Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor

     
  • 4.1
  •  |
  • Reviews ( 584 )
₹569

This Course Includes

  • iconudemy
  • icon4.1 (584 reviews )
  • icon7h 19m
  • iconenglish
  • iconOnline - Self Paced
  • iconprofessional certificate
  • iconUdemy

About Marketing Management Masterclass - 13 in 1 MBA Level Course

If you are a student of

'Marketing Management'

subject as a part of your

MBA/BBA/M.Com/B.Com or related curriculum

, this course will help you understand

all the concepts with relevant examples in the simplest manner

. This MBA level course covers most of the marketing curriculum taught all across the world through books by leading authors like

Philip Kotler

,

Kevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon

and so on.

_5 Star Reviews and Comments:_

Umut Çeli̇köz -

Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer's passion is very evident and INFECTIOUS. THANK YOU, THANKS :))

Emmanuel Kwabena Appiah -

I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!

Ivana -

Great course with simple explanation of definitions.

Mohamed Naseef K

_-_ Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- In 13 sections, this course helps you learn Marketing through

119 videos.

In this course,

We begin with the

definition of Marketing

and discuss the

role and importance of Marketing

in a business. Then it is followed by

Marketing Mix - 4Ps and 7Ps of Marketing

.

Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of

Customer Value

and

Marketing Research

.

We also try to understand the

Consumer

as well as

Business Buying

Behaviour.

'

How do you identify a market segment

' and the processes involved in

Targeting

and

Positioning

are discussed in the course.

The concepts related to

Branding

,

Product Strategy

,

Product Mix

,

Product Life Cycle

and

New Product Development

have been discussed.

We also review the concepts of

Price

and

Pricing Strategies

with

Price Adaptations

and

Price Changes

.

We also learn about

Marketing / Distribution Channels

,

Channel Levels

and

Channel Design Decisions

.

Then finally we learn about

Advertising and Promotions

with

Public Relations

,

Direct Marketing

,

Personal Selling

and

Digital Marketing

. All the above concepts have been simplified through

real world examples

from

leading companies

of the World.

_All the concepts have been discussed with a talking head video and slides to make learning better and faster._

This course also comes with:

~ Lifetime access with all future updates ~ Fast and Friendly support in the Q&A - Comments section ~ Udemy Certificate of Completion ~ A 30 Day "No Questions Asked" Money Back Guarantee!

'Buy Now'

this course

risk free

and

master the subject area of Marketing.

_See you there..._

What You Will Learn?

  • You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing. .
  • You will learn marketing research and segmentation, targeting and positioning (STP). .
  • You will learn consumer and business buying behaviour. .
  • You will learn branding, product life cycle (PLC) and Product strategy. .
  • You will learn how a firm /company price a product and what are the pricing strategies. .
  • You will learn how a firm creates marketing / distribution Channel. .
  • You will learn about integrated marketing communications (IMC), including advertising and sales promotion..