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Marketing Management Masterclass - 13 in 1 MBA Level Course
Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor

This Course Includes
udemy
4.1 (584 reviews )
7h 19m
english
Online - Self Paced
professional certificate
Udemy
About Marketing Management Masterclass - 13 in 1 MBA Level Course
If you are a student of
'Marketing Management'
subject as a part of your
MBA/BBA/M.Com/B.Com or related curriculum
, this course will help you understand
all the concepts with relevant examples in the simplest manner
. This MBA level course covers most of the marketing curriculum taught all across the world through books by leading authors like
Philip Kotler
,
Kevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon
and so on.
_5 Star Reviews and Comments:_
Umut Çeli̇köz -
Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer's passion is very evident and INFECTIOUS. THANK YOU, THANKS :))
Emmanuel Kwabena Appiah -
I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!
Ivana -
Great course with simple explanation of definitions.
Mohamed Naseef K
_-_ Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- In 13 sections, this course helps you learn Marketing through
119 videos.
In this course,
We begin with the
definition of Marketing
and discuss the
role and importance of Marketing
in a business. Then it is followed by
Marketing Mix - 4Ps and 7Ps of Marketing
.
Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of
Customer Value
and
Marketing Research
.
We also try to understand the
Consumer
as well as
Business Buying
Behaviour.
'
How do you identify a market segment
' and the processes involved in
Targeting
and
Positioning
are discussed in the course.
The concepts related to
Branding
,
Product Strategy
,
Product Mix
,
Product Life Cycle
and
New Product Development
have been discussed.
We also review the concepts of
Price
and
Pricing Strategies
with
Price Adaptations
and
Price Changes
.
We also learn about
Marketing / Distribution Channels
,
Channel Levels
and
Channel Design Decisions
.
Then finally we learn about
Advertising and Promotions
with
Public Relations
,
Direct Marketing
,
Personal Selling
and
Digital Marketing
. All the above concepts have been simplified through
real world examples
from
leading companies
of the World.
_All the concepts have been discussed with a talking head video and slides to make learning better and faster._
This course also comes with:
~ Lifetime access with all future updates ~ Fast and Friendly support in the Q&A - Comments section ~ Udemy Certificate of Completion ~ A 30 Day "No Questions Asked" Money Back Guarantee!
'Buy Now'
this course
risk free
and
master the subject area of Marketing.
_See you there..._
What You Will Learn?
- You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing. .
- You will learn marketing research and segmentation, targeting and positioning (STP). .
- You will learn consumer and business buying behaviour. .
- You will learn branding, product life cycle (PLC) and Product strategy. .
- You will learn how a firm /company price a product and what are the pricing strategies. .
- You will learn how a firm creates marketing / distribution Channel. .
- You will learn about integrated marketing communications (IMC), including advertising and sales promotion..