Mastering the Art of Presentation - for Brand Identity Designers

What You Will Learn?

• The way anything is presented makes a huge difference..
• I always think food is clear example of this; if you take the exact same dish, and present it in a stunning restaurant style, vs throwing on the plate… well, some people actually swear that the food tastes better depending on way presented!.
• As Graphic Designers we could apply that principle to all our work. But the reason for this class is that quite a few students have said to me; .
• “I love the way you present your work – could you do a class to help us set up some of the templates you have…?”.
• So I said, ok sure – and here it is! We’re doing it..
• Whether it’s a few mock-up templates you can draw on to help you present your logos in a more dynamic way… or the way you present your concepts / strategy – this can be a great way to level up the experience your clients receive..
• And particularly for your own portfolio, it could literally mean the difference between a client moving forward with you or not..
• This short course will also help you unlock the power of context, and storytelling when presenting any of your work; From concepts to your portfolio..
• As designers we tend to have great imagination, but often clients don’t!.
• Showing your concepts in context, as you intend them to live and breath in the real world can have a massive impact on the way they are received; it helps fill in the gaps in their imagination. There are many resources that can help you do this..
• In addition to this, even when we share our concepts in a very raw format at the early stages of a process; a little presentation goes a long way. Sharing our concepts in a way that feels consistent organized, perhaps with a little written explanation avoids overwhelming the client – and makes it easy for them to compare..
• Can/should you show any of the exploratory work leading up to the concepts you propose? Done correctly, it can work well. But this is where good story telling comes in – there’s definitely a right and wrong way to do it..