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MBA course: Marketing and Business Strategy
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2 hours 51 minutes 
english
Online - Self Paced
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About MBA course: Marketing and Business Strategy
Course introduction
What is Marketing ?
4P's of Marketing in Marketing Mix
7P's of Marketing in Marketing Mix
Marketing Management
Intro to STP (Segmentation, Targeting, and Positioning)
STP Analysis
Segmentation in STP Analysis
Targeting in STP Analysis
Positioning in STP analysis
What is value Proposition?
Whta is SWOT Analysis?
SWOT Analysis fof Amazon
What is Holistic Marketing
What is product life cycle ?
What is Value Chain Analysis?
Value Chain Analysis of Tesla?
What is a business Strategy ?
Sumsung's Corporate, funtional and busines level strategy
Components of business strategy
Vision Statement of a company
Mission statement of a company
What are Goals and objective?
Amazon's Mission, vision and goal
What is BCG Matrix?
Apple's BCG matrix
Limitation of BCG matrix
Assignment - BCG matrix
What You Will Learn?
- MBA Marketing strategy class is designed by Navdeep who is the Product Manager at Gumlet and an MBA graduate from IBS Hyderabad. The Course is designed from the syllabus of top Universities in the world..
- This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It will cover all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various business models used by all FAANG companies and Unicorn startup..
- 1. Marketing Overview.
- 2. Product Strategy.
- 3. Business Strategy.
- 4. Business Model.