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MBA : Retail management , Merchandising and E-commerce

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MBA : Retail management , Merchandising and E-commerce

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  • icon6 hours 24 minutes
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About MBA : Retail management , Merchandising and E-commerce

Course Introduction

What is Retail Management

Retail Marketing Mix

Porter Five Force Model

SWOT Analysis

Consumer vs Customers

Understanding the Retail Consumer

Variety vs Assortment

Types of retail store based on format

Types of retail store based on trading area

Reilly's Law of Retail Gravitation

Huff Gravity Model

Webrooming vs Showrooming

Warby Parker Case Study Intro

Warby parker Retail Finance Metrics

Basics of Income Statement

Warby Parker Contribution Margin

Customer Relationship Management

RFM analysis (Recency, Frequency and Monetary)

RFM Analysis Excel Exercise

Market Basket Analysis

Association and Support (Market Basket Analysis)

Confidence (Market Basket Analysis)

Lift (Market Basket Analysis)

Name manager and Indirect function

Market Basket Analysis

Customer Life time Value

Customer Lifetime Value Assignment

Types of Store Layout

Goal of Store Design

Store Layout Excel Exercise

Introduction to Retail Finance

Income Statement and Cash flow statement

Asset and Margin Management

Strategic Profit Model in Retail Management

Walmart and Tiffany Financial Statement

Retail Finance Assignment

Financial metrics Conclusion

Introduction to Category Management

ROI and GMROI

ABC Analysis for Inventory Management

D2C (Direct to consumer) Business Model

Private labels and white labels

How to start your own Private Label

Demand Management

Forecasting and Prediction

Quantitative and Qualitative forecasting

Introduction to Simple & Weighted moving average

Simple and weighted moving average exercise

Exponential Smoothing Excel Exercise

Double and Triple Exponential Smoothing

What You Will Learn?

  • If you have been to a retail store do why you end up buying more than you actually need?.
  • That's because they provide you with an amazing shopping experience by using some business strategies. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future..
  • Section 1 Introduction to Retail Management Basics.
  • What is Retail Management.
  • Retail Marketing Mix.
  • Porter Five Force Model.
  • SWOT Analysis.
  • Consumer vs Customers.
  • Understanding the Retail Consumer.
  • Variety vs Assortment.
  • Section 2 Types of Retail store and Trading area.
  • Types of retail store based on the format.
  • Types of retail stores based on the trading area.
  • Reilly's Law of Retail Gravitation | Retail Management |.
  • Huff Gravity Model | Retail Management |.
  • Trading area Advance exercise.
  • Section 3 Omnichannel and e-commerce.
  • Webrooming vs Showrooming.
  • Multichannel and Omnichannel strategy.
  • Section 4 Warby Parker Omnichannel Case study.
  • Warby Parker Case Study Intro.
  • Warby parker Retail Finance Metrics.
  • Basics of Income Statement.
  • Warby Parker Contribution Margin.
  • Section 5 Customer Data in retail management.
  • Customer Relationship Management.
  • Recency, Frequency, and Monetary (RFM) analysis.
  • Market Basket Analysis (Market Basket Analysis).
  • Association and Support (Market Basket Analysis).
  • Confidence (Market Basket Analysis).
  • Lift (Market Basket Analysis).
  • Name manager and Indirect function.
  • Market Basket Analysis.
  • Section 6 Store layout and design.
  • Customer Lifetime Value.
  • Customer Lifetime Value Assignment.
  • Types of Store Layout.
  • The goal of Store Design.
  • Store layout Exercise - Lift.
  • Section 7 Retail finance and accounting.
  • Introduction to Retail Finance.
  • Income Statement and Cash flow statement.
  • Introduction to Asset Management and Margin Management.
  • The Strategic Profit Model in Retail Management.
  • Walmart and Tiffany Financial Statement.
  • Retail Finance Assignment.
  • Financial metrics Conclusion.
  • Section 8 Category and Inventory Management.
  • Introduction to Category Management.
  • ROI and GMROI.
  • ABC Analysis for Inventory Management.
  • Section 9 E-commerce and D2C brands.
  • Introduction to e-commerce and D2C.
  • Private labels and white labels.
  • D2C business model.
  • Marketing, Sales and expansion of D2C brand.