When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.
MichiganX: Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
₹4897
This Course Includes
edx
0 (0 reviews )
4 weeks at 2-3 hours per week
english
Online - Self Paced
course
MichiganX
About MichiganX: Public Library Marketing and Public Relations
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
What You Will Learn?
- Difference between marketing, branding, and public relations (PR).
- How to develop DIY marketing solutions as well as work with professional designers.
- Media outreach and PR strategies.