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MIT Sloan School of Management: Pricing: Using Data to Improve Pricing Performance
Develop the techniques and guidelines to execute a successful pricing strategy.
This Course Includes
edx
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6 weeks at 6-8 hours per week
english
Online - Self Paced
executive education
MIT Sloan School of Management
About MIT Sloan School of Management: Pricing: Using Data to Improve Pricing Performance
About this CourseAn effective pricing strategy offers your organization a key advantage over its competitors. Understanding how to implement one is a valuable tool in an increasingly interconnected business landscape with a growing number of parties wanting their share of the market. The Pricing: Using Data to Improve Pricing Performance online short course from MIT Sloan School of Management equips you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer. In the course, you’ll learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis. You’ll also discover the limitations of historical data in the context of pricing, and develop techniques and guidelines that will enable you to execute a successful pricing strategy for a variety of products and industries, enabling you to have a measurable impact on your organization. Pricing is a timeless and adaptable skill that can be used to improve business performance in a wide range of industries. Whether you are introducing new products, facing price competition, or looking to improve the value provided to customers, this course will provide practical skills for any professional who plays a hands-on role within pricing strategy. CEOs and entrepreneurs, finance and sales executives, analysts, and product managers looking to grow their business and increase sales through better pricing will gain the ability to have a measurable impact on their organizations.
What You Will Learn?
- Develop an analytical toolkit for pricing products and services successfully as you work through the weekly modules of this online short course..
- Orientation module: Welcome to your Online Campus.
- Module 1: Value-based pricing: Determining prices based on economic value to the customer.
- Module 2: Survey design: Measuring customer perception of product value.
- Module 3: The role of price elasticity in improving pricing.
- Module 4: Analyzing the right data to drive better pricing decisions.
- Module 5: Implications of customer segmentation and product differentiation for pricing.
- Module 6: Creating a pricing strategy: Consolidating various pricing techniques.