When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.
Modern PR: How To Get Press Coverage For Your Business
Unlock creativity with Skillshare! Learn acrylic painting, AI writing, graphic design, and photography.
This Course Includes
skillshare
0 (0 reviews )
47 minutes 
english
Online - Self Paced
course
SkillShare
About Modern PR: How To Get Press Coverage For Your Business
Course Intro - START HERE
A Couple Of Caveats
Before Starting A PR Initiative, Consider These Questions
[Relationships] The First Secret Of Successful PR
[Relationships] What Journalists Want
[Relationships] What To Do If You Have No Pre-Existing Relationships
Cold Outreach Intro
[Cold Outreach] Which Journalists Should You Reach Out To?
[Cold Outreach] Getting To Know The Reporters
[Cold Outreach] Telling A Compelling Story
[Cold Outreach] Making Your Story Newsworthy
[Cold Outreach] Creating A Press Kit
[Cold Outreach] The Pitch
[Cold Outreach] How To Craft Perfect Subject Lines
[Cold Outreach] A Secret Weapon To Help You Follow Up Like A Pro
[Cold Outreach] What NOT To Do
Cold Outreach Wrapup (With Examples)
After The Pitch
[After The Pitch] How To Handle Negative Publicity
How To Make Reporters Come To You
What Makes Reporters Cover Some Companies Over Others
How To Make Yourself Accessible To Reporters
How To Be Newsworthy
Making Reporters Notice You
A Secret Weapon To Help You Get Press Coverage In Record Time
Wrapup
What You Will Learn?
- This course is a complete roadmap to help you get your business featured in the press, from the perspective of a journalist who has given coverage to hundreds of entrepreneurs. The course covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch..