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Naming Basics for Brands, Products, and Services
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This Course Includes
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50 minutes 
english
Online - Self Paced
course
SkillShare
About Naming Basics for Brands, Products, and Services
Welcome!
Exercise: The 5 Minute Brainstorm
Emotional Resonance
Exercise: Who Is It For?
Case Study: WTF Marketing
Exercise: The Dum Dum Sucker Test
Case Study: Level-Up Financial Planning
Don't Buy That Domain Name Yet
It's Not For You: Owning Your Name
Case Study: That Damn Lawyer
Bonus: Brand Funerals & Course Corrections
Review + Wrapping Up
Class Project
Case Study: Fort Collins Video
Bonus Questions: Hard Acronyms, Board-Picked Names
What You Will Learn?
- 80% of small businesses use Facebook to market their products and services. .
- How do you stand out in a sea of similarity when you literally have thousands of competitors a click away? Your brand name can behave as a memorable hook in your customer’s minds - it tells a story, paints a picture, and conveys values. Your product names can create a lasting impression to position yourself apart from your competition..
- Don’t wanna be stuck all day brainstorming new names for your brand, products, or services? Are you tired of buying clever domains only to see them go unused?.
- Great. I’ll teach you how to name your brand, products, and services and do it well with just 10 minutes. No domain purchases allowed..
- Here’s what we’ll cover:.
- Who is this guy and how does he know about business?I’m Nick Armstrong: the Geek-in-Chief behind WTF Marketing, dad, author, Ignite, PechaKucha, Startup Week, and TEDx speaker, audio drama enthusiast, and award-winning entrepreneur. Through WTF Marketing and partner organizations, I’ve served a wide array of happy clients ranging from mom-and-pop shops to Fortune 100’s. I’ve co-organized community events like Fort Collins Comic Con, Startup Week Fort Collins, TEDxFoCo, Ignite Fort Collins, LaidOffCamp/CareerCamp, PodCamp Fort Collins, and more. My local efforts landed me a prestigious spot as one of BizWest’s 40 Under Forty in 2016 and the Colorado Association of Libraries’ Library Community Partnership Award in 2018..
- If you're launching something new, my classes can help you:.